How We Score

In an effort to provide ratings that are reliable and fair, we have developed a scoring system that takes into account all the key factors that determine user satisfaction. Our rating criteria include the scope of the DNA test, test processing times, privacy and security, value for money, and overall experience. Since we are dealing with a number of different DNA testing solutions, our ranking factors are always calibrated to fit the specific requirements of the test in question.

In addition to rating all the essential aspects of every service we review, we also compare it to its top competitors on the market. This allows us to obtain a parallel overview of all competitive products and see how they measure up against each other.

All of our reviews are constantly updated as the companies change their services, so our scores are subject to change as well. Score changes can be the result of a number of causes, including the deterioration of the service itself or the introduction of a superior product.